About us

Growing With Purpose.


For more than 30 years, Nova Organics has been rooted in a simple belief: what goes into the products we choose matters. From our beginnings as an early pioneer of organic and whole-food nutrition in Nova Scotia to the next chapter of our story, we remain committed to thoughtful ingredients, meaningful standards, and products made with genuine care. We honour the experience that brought us here while continuing to learn, improve, and make trusted organic nutrition easier to understand and accessible to more people.

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Organic Before It Was a Trend

To really understand who we are, it helps to start with where we came from. Today, words like clean, natural, healthy and even organic are everywhere. They have become part of how brands talk about wellness, and it can be difficult to know what actually sits behind those claims.

At Nova, our story with organic started long before any of that became mainstream. For more than 30 years, we have been doing the work behind those words; carefully sourcing ingredients, developing thoughtful formulations and building products around standards that require much more than a claim on a package.

We were among the early pioneers of organic nutrition in Nova Scotia, at a time when organic supplements were far from the mainstream conversation. So, for us, organic isn’t a trend we joined or a word we adopted because the market changed. It’s where we started. And to understand why,

we have to go back to the beginning…

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Where It All Began

Nova began with the idea that supplements could be made differently. Nancy Smithers was the founder and one of the early pioneers of organic and whole food nutrition in Nova Scotia. Her curiosity about what was going into products became an important part of what shaped the company. She questioned why something created to support health could feel so disconnected from the ingredients behind it and worked to create a more thoughtful approach.

That mindset became the foundation of Nova. From the beginning, the focus was on organic and whole food ingredients, understanding where they came from and developing products with genuine care for the people who would use them. Over time, that work grew into decades of experience in organic nutrition, product development and manufacturing here in Nova Scotia.

That history still matters to us today. More than three decades later, the same curiosity that started Nova continues to shape how we think about ingredients, how we make our products and why the standards behind them matter.

Honouring Our Past, Looking Ahead

In 2026, Nova entered a new chapter under new ownership. We inherited a company with more than 30 years of history, strong roots in Nova Scotia and a way of doing things that deserves to be preserved. Our goal isn't to change what Nova has always stood for, but to build on it: evolving where we can, bringing new ideas into the business and giving the brand new energy while staying true to the standards that got us here.

We want to keep improving our products and the way we make them, explore new possibilities in organic and clean nutrition, strengthen our connection with the communities around us and, most importantly, make it easier for people to understand why all the work behind Nova matters. Growth is part of this new chapter, but we want every step forward to stay grounded in the same care and standards that have shaped Nova from the beginning.

"We want to keep improving our products and the way we make them"

Who Is Nova For?

If you ask us who we want to be part of the Nova community, the answer is simple: everyone.

You don't have to be an athlete, follow a particular diet or know everything about nutrition to care about what goes into your body. Maybe Nova is part of the smoothie you make for your family in the morning, the protein you take after a workout, the healthier habits you're starting to build, or the choices you make as your needs change throughout life. There is no single way to take care of yourself, and there shouldn't be only one type of person represented in wellness.

We want to build a community where more people understand why their choices matter. Not everyone knows what an organic certification means, what to look for on an ingredient list or what really happens before a supplement reaches the shelf, and that's okay. We want to make that information easier to understand, share what we have learned over more than 30 years, and help people feel more confident about choosing what is right for themselves and the people they care about.

Because the more we understand about what we put into our bodies, the better choices we can make.

The Principles Behind Nova:

Care in what we make

We think carefully about ingredients, formulations and the decisions that go into our products because the details matter.

Standards that mean something

When we put a certification on a package, there is work behind it. We believe trust should come from what we can demonstrate, not simply from what we can say.

Respect for where we came from

Nova Scotia is more than our name. It is where this story began, where our products are made and a part of the identity we want to carry forward.

Always looking for better

Respecting our history doesn't mean standing still. We want to keep learning, improving and finding better ways to make products we are proud of.

For us, the future of Nova is about bringing all of this together: the experience behind us, the opportunities ahead and a growing community of people who simply want to make more thoughtful choices for themselves and the people they care about.

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